The great business educator Jim Collins wrote that “visionary companies [are] guided more by a core ideology﹘core values and a sense of purpose beyond just making money…A deeply held core ideology gives a company both a strong sense of identity and a thread of continuity that holds the organization together in the face of change.” He continues: “We [use] the word ideology because we found an almost religious fervor in the visionary companies as they grew up…dedication to innovation…commitment to product excellence…heroic customer service…belief in respect for the individual﹘these were sacred tenets, to be pursued zealously and preserved as a guiding force for generations.”
For any company to become great, or remain great, there must be an incorruptible veil of values over everything they do. This is more than simple platitudes that look good printed on the sides of trucks or on mailers that get stuffed in people’s letterboxes; these values are the standard against which any customer in any city can measure your company’s performance. They are simultaneously the apex of your accomplishments and the evidence of your failure.
Not Just a Dumpster Rental
At Western Elite, we have decided to make our core values known to everyone. While we believe that a company’s mission can just be for the benefit of employees internally﹘a mantra to rally the troops and a light to guide business decisions﹘we value the accountability that comes with letting our customers know our true goal: that we want to be the best waste disposal company in the world, but not at the expense of these higher precepts.
The Blue Box Guarantee
We have taken the liberty of immortalizing these values in a code of ethics we like to call the Western Elite Blue Box Guarantee. The guarantee is as follows:
We Promise:
- We will always provide exceptional service
- We will always have easy person-to-person ordering
- We will always keep our commitments
- We will always do anything possible to assist you
- We will always have respectful and helpful drivers
- We will always have clean, well-maintained equipment
- We will always give you great value
If you are looking to rent a dumpster in Nevada, you are going to want to work with a company that prioritizes timeliness, cleanliness, and courteousness. The Blue Box Guarantee represents the experience we wish for all of our customers when they choose to work with us. In order to accomplish this, we have strived to achieve a 99% success rate at arriving on time for a job. This is true regardless of when the customer rented a dumpster ﹘we can do same-day delivery with only four hours’ notice.
The Responsibility of Waste Disposal
Every business is different, and a positive transaction between a customer and a company may be all it takes for that company to become great. This is not so in the waste disposal industry. If all we accomplished was dropping off a clean dumpster to your home on time and then picked it up again, on time in a clean truck; if we smiled all the while and struck up a friendly conversation with your family or construction crew; if we drove away leaving you feeling heartened at how professional and kind and easy-to-work-with our company is﹘if that’s all we did, and then took your trash and simply dumped it in a landfill, we would not be a great company.
The other set of core values we hold aloft is a commitment we make to the planet:
- We will always sift through 100% of the waste that we collect and recycle what we can.
It is the responsibility of all of us to do our part to protect the environment. However, some have better tools and better means than others. We are aware of our success in Nevada and don’t want that to lull us into a false sense of security﹘that we’ve done enough, that we’ve done more than our fair share. We want Western Elite to become synonymous with the idea that if you rent one of our blue dumpsters, you are doing your part to help the environment.
Rent a Dumpster Today
Now that we’ve laid our cards on the table, why not give us a call and reserve a dumpster today? The response from our customers has been overwhelmingly positive, and that’s because we believe you deserve the best experience possible for your money. Together we can accomplish something great﹘not just for your project, but for the environment as well.
